#11 Mash-UpTrendstory

01 Protea

Pretty sweet
    and proud
 Protea

Photography: Imke Panhuijzen @imkepanhuijzen, Art Direction: Daphne Westland @studioenter, Styling: Angela Kuperus @angelakuperus, Make-up and Hair: Emmy Klomp @emmy-klomp, Model: Anne Louise @ElvisModels. Stills: Myriam Balaÿ. Flowers: de Mooij Import.

Sequins dress: Elisabetta Franchi, sun visor: Fun en Feest Megastore, plastic belt: Mango, slippers with pompom: Uggs, transparent shopper: Mango, plastic basket: Zara.

Pretty sweet
    and proud
 Protea

Protea is the perfect bipolar flower with her prickly cubistic shape contrasting her sugar sweet taste and lovely vulnerable colour palette. Her hairy pointy bracts protect her sweet heart as a soft shield. She lives happily in her perfect pink bubble, protected from insects and the evil outside world_______.

02 Protea
03 Protea
04 Protea
05 Protea

Protea is the perfect bipolar flower with her prickly cubistic shape and lovely vulnerable colour palette.

Sun visor: Fun en Feest Megastore.

Click here to read more about the lovely Protea

Aesthetic idyll

Please make place for bright rebellion blending and a summer of love... We are all striving for visual floral optimism in a fight-or-flight era these days. We pursue aesthetic idyll by controlling our minds, bodies and nature with liberal ideas reacting on a world in chaos. And we’re all dreaming of a magical perfect world; an idyllic flower garden over the horizon, almost forgetting to enjoy the flowers that are blooming outside our windows today.

Outspoken tactility

It’s like the world has gone mad and made things harsh and cold whilst we’re all sunny flowers inside longing fiercely for softness and warmth. Our lovely one of a kind Protea fits this atmosphere like a customized glove. She’s a beautiful symbol for diversity and change. A real mash-up in one flower; with two contrasts that come together. Her outspoken tactility and soft hairy bracts, the vulnerable pink colour versus the solid design language with edgy points... It all screams contrast.

Elegant summer cookie

The Protea itself is almost a hybrid, totally focused on surviving and her own well-being. Her hairy bracts protect her heart as a soft shield. She lives in her own peaceful pink bubble, safe and protected from insects and the evil outside world. It is said that Proteas can be even in a fire in the forest and survive! The plants are, as such, hardy and can withstand the toughest of weather and soil conditions. Heroic is her middle name. Protea is referring to the mythic Proteus; a hero that could swap personalities and saved the world from sea monsters. So she’s a real tough but elegant summer cookie.

“THE WORLD HAS GONE MAD BUT WE’RE ALL SUNNY FLOWERS INSIDE_______.”
“THE WORLD HAS GONE MAD BUT WE’RE ALL SUNNY FLOWERS INSIDE_______.”

Click here to read more about the lovely Protea

06 Protea

We’re all dreaming of a magical perfect world...

Tule dress: Bart Hoste.

Cubism meeting futurism

Her ingenious orange-pink bracts are an inspiring symbol for stratification of structures in fashion. Elegance meeting futurism, cubism and pointillism alongside natural rounds... Looks like we’re entering an area of floral avant-gardism, with Protea’s pointed shapes as a trend statement. Just look at Balenciaga’s boots, the ‘Protea’ vase presented at design week Milano by Louis Vuitton, the beautiful tiles in fair geometric shapes designed by Cristina Celestino for Botteganove & Fornace Brioni. You’ll love it.

Triangle-shaped beauty

The colour (Protea-) pink is also hot, it’s referred to as ‘the new black’ for interiors and forms are anything but typical square. They are round, pointed, or triangle-shaped; stating the ceramic tiles, patterns, vases and tables at Hermès or in the carpets of #strangerpinks. In hardwood floors there’s a return of herringbone pattern. While in flower bouquets and plants there’s a rise in pronounced forms and pointed leaves. Add just one Protea in your regular bouquet to see the magic.

07 Protea
08 Protea

You’ll see her primarily ‘wearing’ pink, red, green and yellow, often with interesting colour shades; our lovely Protea.

Chiffon dress: Domino Juno. // Bathingsuit with sequins: La Perla, transparant pants: Topshop, necklace with golden dolphin: Asos // Sequins dress: Elisabetta Franchi, flip-flops: Topshop, plastic handbag: Zara.

“PICK FLOWERS NOT FIGHTS_______!”

Spot-on 2018

With her outspoken flowers that look like they might have arrived from a faraway galaxy, our beautiful Protea is leading the crowd. She’s considered to be among the oldest families of flowering plants on the planet, dating back approximately 300 million (!) years ago. And it shows. You’ll see her primarily ‘wearing’ pink, red, orange and yellow, often with interesting colour shades. And precisely these warm and lovely shades of colour make her spot-on 2018/2019 proof________.

Text
Rosanne Loffeld