TrendstoryPurple plants

Myriam Balaÿ

Purple
    rain
Purple
   rain

Mysterious and terrifying - suddenly the colour purple was there. In a tumultuous arrival, sensual and seductive, the beauty of magenta and deep purple is conquering the trends. A Purple Rain: warmer than night, an enchantment which awakens purple plants with a kiss_______.

A resurrection for purple. Trend forecasters are foreseeing black’s departure, which leaves plenty of room for an alternative which stimulates the senses. Rich, dark and abundant: the surreptitious temptation seeps from every shade. Whether you’re running your fingers along a purple Velvet Plant (aka Purple Passion…), retiring to bed under a blanket in the Story Hotel in Stockholm, or settling onto a fuchsia mermaid sofa at the new Los Enamorados hotel in Ibiza, purple is the colour that touches your heart.

Fendi, Myriam Balaÿ

A resurrection for purple. Trend forecasters are foreseeing black’s departure, which leaves plenty of room for an alternative which stimulates the senses. Rich, dark and abundant: the surreptitious temptation seeps from every shade. Whether you’re running your fingers along a purple Velvet Plant (aka Purple Passion…), retiring to bed under a blanket in the Story Hotel in Stockholm, or settling onto a fuchsia mermaid sofa at the new Los Enamorados hotel in Ibiza, purple is the colour that touches your heart.

In the bestseller The Color Purple, the young narrator Celie learns to look at the good things in her life despite her misery. To see what’s real. ‘I think it pisses God off when you walk by the color purple in a field and don't notice it.’ Of course purple is also unforgettably linked to Prince. To his ultimate hit song Purple Rain, which appears to be about two lovers, but which is rumoured to be a poetic metaphor for the heavenly adventure and his earthly departure.

‘The Pantone statement also means an inviting return of purple houseplants to interiorsERIEUR.’

How to care for your ‘Purple Passion’
Velvet Plant

Gynura or Velvet Plant is particularly popular as a houseplant because of its eye-catching purple leaves. The more sunlight the plant gets, the more purple the leaves become. These leaves are covered with masses of delicate purplish hairs, which give a velvety feel to the surface.
The plant needs a lot of light, preferably indirect sunlight.
Give plenty of water from spring to autumn, with liquid houseplant food every couple of weeks, but allow the soil to dry out slightly between waterings. Water sparingly in winter, but again do not allow the soil to dry out.

In the bestseller The Color Purple, the young narrator Celie learns to look at the good things in her life despite her misery. To see what’s real. ‘I think it pisses God off when you walk by the color purple in a field and don't notice it.’ Of course purple is also unforgettably linked to Prince. To his ultimate hit song Purple Rain, which appears to be about two lovers, but which is rumoured to be a poetic metaphor for the heavenly adventure and his earthly departure.

Purple as the symbol for vivacity and spirituality, but also for a certain luxury. Purple, the Queen of Baroque. In Roman times you were only allowed to wear purple clothing if you were a member of the upper class. Fast forward from the rare colour to 2016 where Bodacious has been proclaimed the colour for next autumn by Pantone, the leader when it comes to trend colours. A rich purple, with subtle hints of pink and red, which combines exceptionally well. As is also shown by the Glider Sofa designed by Ron Arad for Moroso. The Pantone statement also means an inviting return of purple houseplants to interiors. Think of the purple version of the popular cactus species Echeveria. Or purple clover with its stylised geometric leaves. And naturally purple means a new colour palette for the fashion industry. Designer Dries van Noten, the master of colour innovation, has shown his vision of purple and pink in his catwalk shows; We call it a pure celebration of the Persian Shield because its eye-catching pink vein structure is a very obvious source of inspiration_______.

‘The Pantone statement also means an inviting return of purple houseplants to interiorsERIEUR.’

Linda Stulic and Lideweij Smeur, Myriam Balaÿ, AESME

Purple as the symbol for vivacity and spirituality, but also for a certain luxury. Purple, the Queen of Baroque. In Roman times you were only allowed to wear purple clothing if you were a member of the upper class. Fast forward from the rare colour to 2016 where Bodacious has been proclaimed the colour for next autumn by Pantone, the leader when it comes to trend colours. A rich purple, with subtle hints of pink and red, which combines exceptionally well. As is also shown by the Glider Sofa designed by Ron Arad for Moroso. The Pantone statement also means an inviting return of purple houseplants to interiors. Think of the purple version of the popular cactus species Echeveria. Or purple clover with its stylised geometric leaves. And naturally purple means a new colour palette for the fashion industry. Designer Dries van Noten, the master of colour innovation, has shown his vision of purple and pink in his catwalk shows; We call it a pure celebration of the Persian Shield because its eye-catching pink vein structure is a very obvious source of inspiration_______.

Michelle Duijn, Lidewij Smeur

A selection from Pauline Egge’s timeline, @petitepassport