#8 FolklorePortfolio

Aitch

  The
garden
  of good
and
  evil

  The
garden
  of good
and
  evil

Aitches bright and colorful, folky illustrations with gothic influences remind us of tangling plants, refined embroidered linen and handpainted Romanian tableware with a dark twist. This Romanian artist infuses wanderlust and folk art into intriguing stories about the circle of life and the unbreakable bond between heart, soul and plants_______.

Aitch

Nomadic Aitch (28) — or Heliana Adalgiza to her nearest and dearest — originally hails from Romania. She prefers however to put down her roots in more than one place. New places and fresh sceneries are needed to inspire her to create tactile, folky illustrations with dreamy characters in William Morris-like gardens. Aitch brings to mind a bright and bold reincarnation of Victorian melancholy with a strong sense of Romanian heritage. Fashion designers and lifestyle brands like Penguin, Starbucks and L’Occitane already embraced her beautiful work.

aitch.ro

Aitch
Aitch

Aitch

Nomadic Aitch (28) — or Heliana Adalgiza to her nearest and dearest — originally hails from Romania. She prefers however to put down her roots in more than one place. New places and fresh sceneries are needed to inspire her to create tactile, folky illustrations with dreamy characters in William Morris-like gardens. Aitch brings to mind a bright and bold reincarnation of Victorian melancholy with a strong sense of Romanian heritage. Fashion designers and lifestyle brands like Penguin, Starbucks and L’Occitane already embraced her beautiful work.

aitch.ro

Aitch
Aitch

Flowercast

Campanula, Spathiphyllum, Rudbeckia, Scabiosa, Muscari, Tulipa, Echinacea, Fritillaria, Curcuma, Centaurea, oak leaf, Leucojum, Ixia, Aster

Aitch
“EVERY PIECE I CREATE HAS A PERSONAL STORY TO IT, OR REPRESENTS SOME SORT OF AN EMOTIONAL DISCHARGE_______.”
Aitch
Aitch

Text
Rosanne Loffeld

Sources
Frankie magazine,
Fabulous muses,
Central illustration

Since she was a little girl Aitch — Aitch is pronounced as the sound of H, as in her real name; Heliana - was fascinated by nature, botanicals, animals and the circle of life and death. She finds most of her inspiration during her numerous travels, but also in old tales, folklore and her own childhood memories. “My work is mostly inspired by my own memories, my heritage, nature, the present and my dreams... Every piece I create has a personal story to it, or represents some sort of an emotional discharge for me.“

Enthusiasticly fusing classical and dark gothic influences with the flatness of two dimensions, Aitch paints her dreamy and sometimes even spooky characters in garden-like worlds full of plants and flowers. Her richly patterned illustrations steal glimpses into a world rooted in bare nature and fantasy, breathing a strong folklore feel. “By visiting and living in different corners of the world, I’m exposed to the culture and aesthetics of all those places. I ultimately try to express all this information through a wistful, distinct filter of my own”, she explains.

The circle of life seems to be one of her favourite theme’s. It’s like she loses herself a bit in all these big questions and mysteries of birth, life itself and eventually death. “When I start working on a personal project, my sole aim is to get deeply involved in the process in a degree that removes me from the pragmatic self, time and purpose”, Aitch says. “I might as well say that it’s a form of therapy or meditation. My personal work is like a long, purposeless walk.” It leads us through the young illustrators fields of dreams, nightmares and a dark and rich unconscious mind. Her work contains the most fascinating stories about love, pain, sickness, health, birth and death, good and evil, mirroring the beauty of all inevitable stages of life. All surrounded by the beauty and sometimes cruelness of nature.

Aitch’s intricate fantasy patterns are mesmerizing and keep the viewer exploring and searching for more and more hidden surprises. No wonder her work has appeared as wallpaper, playing cards, packaging, ceramics and window decorations, adding her own playful and sophisticated voice to items we often overlook. One of the other things that sets her work apart is that she uses patterns in unusual contexts, as evidenced in her figurative portrait pieces, where patterns appear on the skin of her characters. As if every figure were a piece of art of itself.

It’s evident that Aitch likes to experiment. Not only is she constantly flirting with the barriers between fantasy and real life, she often changes her techniques depending on what comes to her creative mind. Studying Visual Arts in high school and at university offered her the possibility to experiment with all these different techniques and media. After going through several phases, from drawing only in ink or printing with lino, to painting with acrylics on wood, she has discovered that each medium has its own beauty, so she decided to stick with all of them. Today she works in a wide range of media – from drawings and painting to book illustrations, clothes, jewelry, murals and clay work. She developed a unique style signature that totally enraptured nowadays fashion and lifestyle market. Right now she works for Elle Romania and Air France, she designed multiple amazing bookcovers, and exquisit patterns and designs for fashion designers Sandra Mansour (publicated in Vogue) and Rami Kadi’s fall-winter collection for 2017. We’re excited to see what’s next_______.

Text
Rosanne Loffeld

Sources
Frankie magazine,
Fabulous muses,
Central illustration